Services
MSG Strategic Product Marketing

We create an end-to-end, step-wise marketing plan for every product:

  • Select and Market products based on consumer demand
    o Track consumer trends
    o Understand category growth
    o Build consumer demand with compelling brands

  • Identify proper distribution channels
    o Pre-sell and sell-in to catalogs
    o Test market in inserts or other direct channels
    o Determine target retail markets and viability
    + Focus on program sell-in, including merchandising tools
    + Maximize retail penetration utilizing all DR media
    + Increase revenue by generating retail sell-thru

  • Promote products through strategic partnerships
    o Leverage media partnerships in DRTV and International
    o Build brand success through new product innovation and sourcing economies
MSG Product Sourcing and Development

MSG Product Souring and Development

  • Global Network: MSG has a global presence, including two China based groups:

  • Southern China: A group of seven people, including merchandisers, designers and inspectors, in our Chang An offices in the Guangdong district of Guangzhou, China. They also oversee the logistics and documentation division located in Taipei Taiwan.

  • Central/Northern China: A dedicated team of seven people, including merchandisers specializing in housewares and ceramics/giftware, as well as an engineering staff and inspection team.

  • International Sourcing: MSG has the global structure, knowledge, and relationships to source all home and related products from Asia and Europe at proprietary and competitive pricing.

  • Product Development and Creation: MSG combines innovation and inspiration with practical manufacturing procedure to reach new levels of style, quality and marketable products for the home.

  • Branding and Marketing: MSG has highly-developed skills in brand acquisition, development and product targeting, including development of the following brands for the home products category.

  • Fulfillment: MSG understands and manages the process of selection, negotiation, production, logistics and importation of private label direct import product. Point A to point B logistics is the most critical part of the process. HMG will facilitate, guide and challenge the process for our client, including internal staff training where required
MSG Wholesale Catalog
For nearly 20 years, MSG has been the leading provider of products for consumer catalogs and mail-order companies, MSG sells products to these clients on a wholesale basis andships directly tothe client's warehouse.

* Source and contract high-volume "As Seen on TV" and consumer impulse products into catalogs, mail-order venues and alternative channels, such as credit card inserts, direct mail continuity and print media.

* Test and rollout wholesale products into the wholesale channels at the highest possible margin.

* Offer sourcing capabilities to select vendor partners.
Media Syndication Global, L.L.C.
226 West 37th Street 10th Floor
New York City, N.Y. 10018

Phone (212)461-4050 Fax (212) 273-1194
Email Corporate AT mediasynd.com